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Startup IdeasStartup Ideas
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How to Build a Focus Firewall That Protects Your Startup’s Future

How to Build a Focus Firewall That Protects Your Startup’s Future

Practical frameworks for saying no to good opportunities to make room for great ones

Sanju G Prakash
Startup IdeasStartup Ideas
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The Solo Founder’s Dilemma: Building Alone vs. Finding Co-Founders

The Solo Founder’s Dilemma: Building Alone vs. Finding Co-Founders

Weighing the pros and cons of going solo, and when to seek partners

Sanju G Prakash
Startup IdeasStartup Ideas
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The $10,000+ Mistake You’re Making Every Year (And How to Stop Today)

The $10,000+ Mistake You’re Making Every Year (And How to Stop Today)

Why waiting for the perfect time is costing you millions, and how the side hustle mindset is to blame

Sanju G Prakash
Startup IdeasStartup Ideas
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Against the Giants: Why Your Startup's Best Marketing Strategy is Having a Clear Villain

Against the Giants: Why Your Startup's Best Marketing Strategy is Having a Clear Villain

The strategic power of choosing your enemy before choosing your market

Sanju G Prakash
Startup IdeasStartup Ideas
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The Psychology of Product Success: Solving for Ego, Not Logic

The Psychology of Product Success: Solving for Ego, Not Logic

Products succeed when they make users look good to others, not just when they solve problems

Sanju G Prakash
Startup IdeasStartup Ideas
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How to Build Products That Don’t Make People Feel Stupid

How to Build Products That Don’t Make People Feel Stupid

Too simple feels toy-like. Too complex feels overwhelming. Here’s how to find the perfect balance that makes users feel smart without feeling lost.

Sanju G Prakash
Startup IdeasStartup Ideas
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How to Ethically Engineer the Choices People Never Make

How to Ethically Engineer the Choices People Never Make

The Three Ethical Principles Every Startup Should Follow When Designing Choice Architecture

Sanju G Prakash
Startup IdeasStartup Ideas
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The Scroll Wars: The Science of Idle Engagement

The Scroll Wars: The Science of Idle Engagement

Why Distraction Is The New Distribution Channel

Sanju G Prakash
Startup IdeasStartup Ideas
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The Algorithm Is Your Audience Now

The Algorithm Is Your Audience Now

Why Founders Must Design For Machines First, Humans Second In The Age Of Algorithmic Discovery

Sanju G Prakash
Startup IdeasStartup Ideas
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From Product to Portal: Stop Selling Tools, Start Unlocking Worlds

From Product to Portal: Stop Selling Tools, Start Unlocking Worlds

How Identity Transformation Creates Lasting Competitive Advantage in Product Development

Sanju G Prakash
Startup IdeasStartup Ideas
+3+3
Invisible Design: The UI You Don’t See But Can’t Live Without

Invisible Design: The UI You Don’t See But Can’t Live Without

How Great Businesses Remove Friction So Elegantly That The Interface Disappears

Sanju G Prakash
Startup IdeasStartup Ideas
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The Most Expensive Mistake in Startup History: Being “The Next X”

The Most Expensive Mistake in Startup History: Being “The Next X”

How businesses that define themselves as “the Uber of X” or “the TikTok for Y” signal small thinking, and what to do instead to define your own category.

Sanju G Prakash