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- Day 9: Clay Over Code
Day 9: Clay Over Code
Chapter Preview Of The Soon-To-Be Published 30-Day Startup Manual

WELCOME TO

Today’s Sponsor
How 433 Investors Unlocked 400X Return Potential
Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.
Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.
Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.
The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.
DAY 9
Clay over Code
When you want to begin, you start with clay, not code.
Clay over code means shaping ideas with the simplest materials before committing to expensive development. There is a reason why sculptors begin with their hands. Before they measure or use their tools, they get messy. They touch the stone, move it around, and look for flaws, fractures, and hints of what the shape wants to become. The intention is not to impose form but to negotiate it.
This is where you are in your startup journey today. You’ve collected raw materials—customer interviews, validated insights, and early signals. Now comes the act of shaping. Not launching nor engineering. Just giving the idea some bones.
What you’re making today is a conversation starter called a low-fidelity prototype. It is a simple diagram of early-stage design concepts that can be used to quickly test ideas, identify, and discard product designs that don't resonate with users.
The first version of anything you build won’t be right. That’s a rule. The real value of a prototype isn’t what it shows. It’s what it reveals. And mostly, it reveals what’s broken. A slick prototype makes people polite. They may smile, nod, and say it looks great. But if you need the truth, a scrappy, unfinished version is the way. It lowers expectations, making people feel safe pointing out what doesn’t work. That discomfort becomes data.
Honest feedback is rare, and like most rare things, it’s valuable precisely because it’s hard to come by. But it’s also fragile. It disappears the moment people think you’ve already made up your mind.
Preview Note: This is just the opening of chapter 9. The full chapter helps you design your prototype through sketching, modelling and refining.
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Disclaimer: The startup ideas shared in this forum are non-rigorously curated and offered for general consideration and discussion only. Individuals utilizing these concepts are encouraged to exercise independent judgment and undertake due diligence per legal and regulatory requirements. It is recommended to consult with legal, financial, and other relevant professionals before proceeding with any business ventures or decisions.
Sponsored content in this newsletter contains investment opportunity brought to you by our partner ad network. Even though our due-diligence revealed no concerns to us to promote it, we are in no way recommending the investment opportunity to anyone. We are not responsible for any financial losses or damages that may result from the use of the information provided in this newsletter. Readers are solely responsible for their own investment decisions and any consequences that may arise from those decisions. To the fullest extent permitted by law, we shall not be liable for any direct, indirect, incidental, special, or consequential damages, including but not limited to lost profits, lost data, or other intangible losses, arising out of or in connection with the use of the information provided in this newsletter.