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Shoppers are adding to cart for the holidays

Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.

Read the guide to get your CTV campaign live in time for the holiday rush.

Learn more

Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

Day 19

Traction Season

Take a breath. Look at what you’ve accomplished over the past 18 days.

You started with a personal problem that gnawed at you. Through structured customer conversations, you validated that others shared this pain. You chose a business model based on actual market signals. You scoped and designed an MVP that could test your core assumptions without building everything. You established success metrics and set up the technical infrastructure to actually operate a business.

Your MVP exists in the world. Payments can flow through it. Real people can use it to solve real problems. You have systems in place, automations running, and the foundational pieces of a genuine business.

But a working product is not a growth engine. It is just a gear.

Today, we should build a system that earns your users in real time. You’re going to create and ship your first live traction funnel, a three-step flow that turns visitors into active users.

We have to bring in attention from a public channel, show people what your product does, and give them a clear next step. You are going to assemble a working test to see: Can I get strangers to notice, click, and respond? Can I do this in under a day? Can I watch the behavior that follows? That’s the job today.

Channel-Market Fit

Before building your funnel, you need to fish where the fish are. Review your customer interviews from Day 4. Where did your validated customers mention they discover new solutions?

High-Intent Channels (people actively seeking): Google searches, industry forums, comparison sites - LinkedIn groups, Slack communities, Reddit threads - App stores, marketplace listings.

Low-Intent Channels (you interrupt to educate): Social media feeds, cold outreach, content marketing - Podcasts, webinars, networking events.

Match your channel choice to your customer’s discovery behavior.

Sponsored Ad

Investors are Flocking to this Cinderella Investment Opportunity

2,200+ investors didn’t jump in because of a fairytale. They jumped in because Elf Labs has combined the most powerful characters on earth with AI & other patented technologies, creating a fast-scaling media-tech machine.

With 100+ historic trademarks to icons like Cinderella & Snow White, their last 12 months exploded: $8M raised, a T-Mobile–backed telecom deal, production underway on patented interactive content, and a 200M-TV distribution deal.

Their team has a $6B+ licensing track record and has already generated $15M+ in royalties for Elf.

They’re not just disrupting entertainment — they’re rewriting it.

For a limited time, you can invest and be part of this landmark opportunity.

Invest in Elf Labs

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