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_{This is a paid advertisement for Vero3 Limited’s Regulation CF offering. Please read the offering circular at https://invest.vero3.com/. Timelines are subject to change. Listing on the NASDAQ is contingent upon necessary approvals, and reserving a ticker symbol does not guarantee a company’s public listing.}

Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

Day 14

Talk Before You Type

“The single biggest problem in communication is the illusion that it has taken place.”

-  George Bernard Shaw

Ever wondered if you might end up launching into silence? You’ve built something beautiful, polished your landing page to perfection, and pushed the deploy button—only to hear crickets. This often happens to people when they type before talking.

Talking to people isn’t a one-time process. You have to keep doing it from time to time. Through pre-launch outreach, you must identify, connect, and engage with potential customers, partners, and advocates before your product officially launches to create momentum.

Think of it as seeding a garden. You don't plant seeds and expect flowers immediately. You prepare the soil, plant strategically, water consistently, and tend carefully. When spring arrives, you have a garden, not a patch of dirt.

Traditional outreach was spray-and-pray: blast 10,000 emails and hope for a 2 percent response rate. Modern pre-launch outreach is sniper-precise: identify 100 perfect prospects, research them thoroughly, and craft messages so relevant they can't ignore them.

In 2017, Rahul Vohra made an unusual decision: even though Superhuman was functional and fast, he held off on a public launch. Instead of chasing growth, he focused on depth by personally onboarding every user to understand exactly what made the product great and where it still failed. That discipline became a blueprint for a new kind of pre-launch strategy.

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