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How Canva, Perplexity and Notion turn feedback chaos into actionable customer intelligence

You’re sitting on a goldmine of feedback: tickets, surveys, reviews, but can’t mine it.

Manual tagging doesn’t scale, and insights fall through the cracks.

Enterpret’s AI unifies all feedback, auto‑tags themes, and ties them to revenue/CSAT, surfacing what matters to customers.

The result: faster decisions, clearer priorities, and stronger retention.

👉 See how top teams do it

Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

Day 12

The Name Ritual

The founders of LinkedIn could have named it “Professional Network Hub” and died in 2004. They knew no one could ride word-of-mouth around a name that sounds like enterprise middleware.

It may sound funny, but the difference between a profit-making business or a forgotten experiment often boils down to whether your grandmother can pronounce the name without squinting.

Because every bad name commits violence against your future self. When someone hears your company name, their brain fires in predictable patterns. Neuroscientists call this lexical processing, the 200 milliseconds where your name either opens doors or slams them shut.

The damage a bad name does can be quiet, cumulative, and brutal. It’s the email that bounces because someone misspelled your domain. The customer who gives up because they can’t remember what to search. The investor’s assistant who never finds your site before the partner meeting and never mentions it again.

Death by a thousand tiny frictions.

The top accelerators understand this. Techstars mentors have pushed founders into full rebrands just weeks before investor meetings. That’s how high the bar is.

Consider this: Google sounds like gibberish. Amazon doesn’t suggest everything, and Apple has zero connection to computers. The mythology around big brand names is mostly fiction. Google wasn’t chosen because it meant “googol” but because the domain was available and it sounded techy. Airbnb started as “AirBed & Breakfast and was then shortened for domain reasons.

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