Beginning marketing early

May 24, 2024

Welcome to Startup Strategist by stratup.ai. It's Friday, and we hope today's topics will interest you.

Estimated read time: 2-4 minutes

  • News stories: (1)Textile recycling raise (2) Military tech startups trend

  • Startup info: beginning marketing early

  • Resources: (1) startup podcast series (2) the state of SaaS (3) information security market map

  • StratupAI Generated Idea: Solar Panel Recycling Solution

Beehiiv is the platform we use for this newsletter. To address the potential relevance for a founder; having a direct connection to your audience/current or future customers can be valuable.

This happens to connect to the idea in todays short article below, wherein marketing and developing an audience early (before product launch) can be beneficial for product development itself.

News

1) ‘Harald Mix’s textile recycling startup Syre raises $100m Series A’ (SiftedEU)

SiftedEU says, “Fashion is one of the most polluting industries in the world, generating huge volumes of greenhouse gas emissions: in 2024 it is estimated to produce 1bn metric tons of carbon dioxide.”

2) ‘Scale AI, Anduril drive billion-dollar checks for AI military tech’ (Pitchbook)

“A record 356 aerospace and defense companies raised VC funding last year, securing a total $7.17 billion, and the sector is on track to hit a similar figure in 2024, according to PitchBook data.”

Beginning marketing early

A good point from the podcast Startups For the Rest of Us, episode 708, is that it may be useful to start marketing “during or before you’ve written your first line of code” (paraphrase). They say this in the context of SaaS, though it can be relevant for other business types.

A medium article by Joel Gascoigne expands on this, providing reasons why people have a bias against marketing earlier, and why this is detrimental.

As for why some people don’t market earlier, Joel says, “We think the product isn’t ready for marketing”, “We think we only get one chance”, and “We think we’ll ‘run out’ of people”, which are often misconceptions.

Joel continues, “The best way to improve the product is to have usage” (relates to launching an MVP) and “People don’t always sign up the first time they hear about your product”.

Resources

StratupAI Generated Idea - Solar Panel Recycling Solution

“A common frustration in the clean energy industry is the lack of reliable and efficient solutions for recycling and disposing of solar panels. As solar energy becomes more mainstream, the number of decommissioned solar panels is increasing rapidly, leading to concerns about environmental impact and sustainability. Developing a startup focused on creating a cost-effective and eco-friendly recycling process for solar panels could address this challenge. By providing a solution for proper disposal and recycling, this startup could help reduce waste, recover valuable materials, and promote sustainability within the clean energy sector.”

Disclaimer: The startup ideas shared in this forum are offered for general information purposes only, and are non-rigourously curated via the stratup.ai generator. Individuals utilizing these concepts are encouraged to exercise independent judgment and undertake due diligence per legal and regulatory requirements

That’s all for today, thanks for reading. See you on Tuesday. Let us know if you enjoyed this edition or not in the one click poll below, we appreciate any feedback.

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The startup ideas, strategies, and suggestions shared in this forum are provided for general discussion and informational purposes only. Any individual or entity considering implementing these concepts should exercise independent judgment and conduct thorough due diligence in accordance with legal, regulatory, and industry-specific requirements. Startup Strategist does not guarantee the accuracy, completeness, or suitability of any information shared. It is recommended to consult with legal, financial, and other relevant professionals before proceeding with any business ventures or decisions.